THE CHALLENGE
To activate Eixquisit (opt: relink to the previous project), we had to plan an event that symbolized its core values: commitment, quality and diversity. This was to be the biggest event with restaurants organized by the Eixample OPEE.
Barcelona is home to a large Chinese community. Observing this panorama, we did not hesitate to propose for a first Eixquisit activation event: the L’Eixample restaurant route in a wok.
WE DELIVER
Strategic brand consultancy, event organization, social media and PR management.
15 RESTAURANTS, 15 EIXQUISIT DISHES
Each of the restaurants will offer an Eixquisit Dish that represents their participation in the event. Whether it is a special elaboration or selected from the menu, it will be the restaurant’s reference dish in the promotional channels of L’Eixample en un Wok.
THE RESULT WE ARE PROUD OF
TRIBUTE TO THE INFLUENCE OF CHINESE GASTRONOMY
We demonstrate that l’Eixample is a lively district where you can find quality local restaurants. A neighborhood where cultural integration is a fact both socially and culturally, where traditional Chinese gastronomy coexists with other cuisines and at the same time being a source of inspiration for young local chefs.
