THE CHALLENGE
Tracing the growing and unstoppable trend of veganism, we have a bold brand: “Lunatic”: vegan products based on legumes that stand out from the competition as they are 100% natural and handmade. The vegan version of charcuterie with plant-based “sausages” with no artificial additives.
WE DELIVER
Brand strategy. Brand design. Packaging. Colorful design with a young, daring and creative palette. Here it was necessary to launch with originality and creativity as standard, given the chef’s personality.
Naming, also inspired by the style of its creator, who has extensive experience in haute cuisine and felt very comfortable experimenting and playing.
THE RESULT WE ARE PROUD OF
The result was a total success, with great reviews on the products, from the vegan community, as well as from the flexitarian community that is open to trying and experimenting. The products are very well made with a traditional look, surprising taste and texture.
